People love to track their physical activities and brag about them by posting and sharing. Vail Resorts wanted to tap into this cultural phenomenon with Epic Mix, a social platform built for sharing all the adventures on the mountain. It started with a site and evolved into an app for people to track their achievements then share their high altitude fun with friends and family. Giving customers an unparalleled experience and reason to choose Vail Resorts as their winter destination.
10,000 game box promo kits were sent to bloggers and magazines to illustrate that EpicMix turns the mountain into a competitive, game-like environment.